The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More


In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no longer exists, and also other realities concerning contemporary B2B advertising and marketing. We talk about exactly how the acquiring journey is now completely fragmented as well as the way that neighborhood structure can aid marketing exper… Read More


In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, and also other truths regarding modern-day B2B marketing. We talk about exactly how the purchasing trip is currently totally fragmented and also the manner in which area structure can aid marketers retake control of the discover… Read More


In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, and various other realities about contemporary B2B advertising. We talk about just how the acquiring trip is now totally fragmented and also the manner in which area building can help marketing professionals retake control of the di… Read More